If you don’t need the tour, dive right in. From emphasis to color theory, they really did go all guns blazing. The ones that didn’t end up in a landfill remain prime examples of how the designers of the 70s and the 80s seized the rapt attention of their audience. If you’re looking for a primer on how these tapes work, here’s a guide that doesn’t shy away from the technicalities. The complicated relationship between typography and color makes them all the more intriguing. While the spinning wheels of the entertainment industry have gone digital, VHS covers remain a masterclass in visual design. DVDs took center stage after the creaky tapes left and Blu-Ray discs succeeded them only to be consumed by an intangible force it could not see. Despite VHS tapes being ejected out of mainstream media over a decade ago, they’re still alive and kicking underneath all the noise. Used bookstores and old rentals remain a breathing bloodline for the defunct video format, with VHS enthusiasts still able to net old titles for pennies. A gorgeous tribute to the glorious days of the VHS.
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June 2023
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